Case Studies

Retail & E-Commerce

Challenge: Zero AI citations despite strong SEO

4.1×

AI citation lift

14

Query categories won

+28%

Revenue from AI-referred sessions

6 mo.

Engagement length

The brand held strong Google rankings for outdoor gear but was entirely absent when buyers asked ChatGPT or Gemini for recommendations. We executed a full Content & Semantic Strategy, rebuilding product and category pages around entity authority and buyer-intent language that LLMs trust.

"Within three months, our products were being named by AI assistants without any paid promotion. That's a channel we didn't even know existed."

— VP of Digital

Manufacturing

Challenge: Absent from AI procurement research

+68%

Qualified B2B leads

Top 3

AI vendor rankings

$3.1M

Pipeline influenced

9

AI engines cited brand

Enterprise procurement teams regularly use AI to pre-screen vendors before issuing RFQs. The brand was consistently excluded from these shortlists. Our Technical GEO implementation — including knowledge graph entity injection and capability-structured data — placed them in top-3 recommendations across precision machining queries.

"We started getting RFQ enquiries from companies who said they found us via their AI research tool. That never happened before."

— Head of Business Development

Consumer Products

Challenge: AI consistently recommended competitors

2.9×

Share-of-voice lift

90 days

To measurable results

+44%

Positive sentiment in AI responses

6

Competitor positions displaced

In the crowded supplement market, the brand was well-regarded by customers but invisible to AI systems, which defaulted to legacy category leaders. Our semantic strategy anchored the brand to clinical-grade authoritative entities and independent review ecosystems — the signals LLMs weight most heavily for health-adjacent queries.

"Seeing our brand named unprompted in ChatGPT responses felt like a turning point. It validated the quality we always knew we had."

— CMO

Industrial Distribution

Challenge: Missed before RFQ stage

$2.4M

New pipeline attributed

Top 3

AI-cited distributor

2 qtrs

Time to measurable ROI

+52%

Organic enquiry growth

The brand's sales team noticed that new enterprise deals increasingly began with buyers saying "we researched you via AI." After a full GEO audit revealed low citation frequency in key supply-chain and MRO queries, we deployed a combined Content & Technical GEO programme that made the brand the default AI recommendation for their core categories.

"GEO has fundamentally changed how we think about top-of-funnel. We're now winning deals at the research stage, before we even talk to a buyer."

— Chief Revenue Officer

Retail & E-Commerce

Challenge: AI recommended mass-market over premium

+190%

Premium query citations

+33%

Average order value

12 mo.

Engagement

22

New brand queries won

When consumers ask AI for premium workwear recommendations, the brand was being bypassed in favour of larger fast-fashion brands with more content mass. A 12-month authority-building programme established them as the cited expert in sustainable premium workwear — driving both citation frequency and higher-AOV buyers to the site.

"Our brand is now synonymous with 'sustainable workwear' in AI responses. That positioning took us years to build in traditional media — GEO did it in months."

— Brand Director

Consumer Products

Challenge: Category dominated by one AI-cited brand

3.6×

Citation growth vs baseline

18%

Market share gain

+78%

Direct-to-site from AI referral

8 mo.

To category leadership

The brand's smart home lighting products outperformed the category leader in independent tests, but AI engines consistently recommended the incumbent. Through a structured Technical GEO campaign focused on specification authority, comparison content, and independent review amplification, it displaced its competitor as the default AI recommendation within eight months.

"For years we lost buyers before they even knew we existed. GEO changed that. We're now the first name buyers hear — from an AI they trust."

— CEO

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